Rilakkuma Anime Releases Its Third PV and Key Visual

The official Rilakkuma anime website announced a new promotional video and key visual on September 12, 2026, giving international fans a fresh look at the gentle slice-of-life series while its Japanese television run continues.

What Was Announced

The official website for the Rilakkuma anime posted an update on September 12, 2026, titled “Third Promotional Video and Third Key Visual Released.” The announcement says that both materials are now available and embeds the new promotional video alongside the newly published key visual. The post presents the update as a look at Rilakkuma and the other characters’ everyday lives, accompanied by narration from Lilas Ikuta.

This is a promotional-material update, not a newly announced premiere date or a change to the series’ broadcast plan. The official page continues to identify the show as a current television anime. Its main visual site lists the Japanese broadcast start as April 4, 2026, at 9:25 a.m. on TBS, with broadcasts on additional TBS-affiliated stations following their own schedules.

The new announcement also matters because it gives viewers an official video and image to use as the current reference point for the series. Fans can see the material on the anime’s own website rather than relying on reposted clips or screenshots whose origin and upload date may be unclear.

Why It Matters

Rilakkuma is built around small, everyday moments rather than a high-stakes action premise. That makes each new visual update especially useful: the promotional campaign is communicating the show’s tone and character relationships as much as it is advertising individual episodes. The third PV and key visual extend that campaign while the program is already on the air, so they function as a current invitation for viewers who may have missed the start of the broadcast.

The update is also a reminder that the franchise’s anime rollout is being supported through several official channels at once. The production’s website carries the news archive, broadcast information, character and staff material, and links to an official YouTube playlist. For a character brand with a large international fan base, that centralization is valuable because it separates confirmed availability from fan uploads and unofficial translations.

There is a practical distinction here between a new promotional asset and a new story announcement. The September 12 post confirms the third PV and key visual, but it does not announce additional episodes, a second season, a new cast member, or a new overseas license. Those possibilities should not be inferred from the existence of the new PV alone.

Context for International Fans

The official on-air page currently gives a Japan-focused schedule. TBS broadcasts the anime on Saturdays at 9:25 a.m. Japan Standard Time, while other listed stations carry it at different times. For a quick time-zone reference, 9:25 a.m. JST on Saturday, September 12, corresponds to 12:25 a.m. UTC, 8:25 p.m. EDT on Friday, September 11, and 5:25 p.m. PDT on Friday, September 11. These conversions describe the Japanese broadcast time; they do not guarantee that an overseas stream begins simultaneously.

The same official page says that episodes are distributed after the broadcast, beginning at 9:30 a.m. JST, through a group of subscription and free services. The listed free options include YouTube, TBS FREE, TVer, and ABEMA, while the subscription list includes Amazon Prime Video, Hulu, U-NEXT, and other services used in Japan. The official page does not specify worldwide rights or country-by-country availability. International viewers should therefore check the service shown in their own region before assuming that a listing is accessible outside Japan.

The official website also links to a YouTube playlist for the anime. That makes the newly announced promotional material the safest starting point for viewers who want an authorized preview. Region restrictions can still apply, and the official announcement does not state that every video or episode is available in every country. The site also does not provide an English-language schedule in the announcement itself, so machine translation may be useful for navigation, but the original Japanese page remains the controlling source for dates and availability.

What Happens Next

The next useful checks are concrete. First, fans should watch the official news archive and movie page for the third PV’s permanent listing or any accompanying staff and character details. Second, viewers outside Japan should check the official on-air page and the listed platforms for territory-specific access rather than treating the Japanese broadcast schedule as a global release time. Third, the series’ official YouTube playlist is the place to verify whether the new video is available in a particular region.

As of September 12, 2026, the confirmed news is limited to the release of the third PV and third key visual. No new international distribution announcement or schedule change was included in the official post. Further claims about overseas licensing, subtitles, dubbing, or a continuation would be speculation until an official source confirms them.

Sources

• Official anime news post: the September 12, 2026 announcement for the third promotional video and third key visual, including the announcement image.
• Official broadcast and streaming page: Japanese broadcast times, post-broadcast distribution timing, and the listed viewing platforms.
• Official anime homepage: the series’ current status, April 4, 2026 TBS start information, and links to official materials.
• Official YouTube playlist: the authorized video hub linked from the anime’s official website.

Information was checked on September 12, 2026, at 6:17 p.m. JST.

Editorial note: This report is based on the primary sources linked above. Availability, schedules, and announcements can change; verify the latest details with the official source.