Tokyo Anime Dispatch

On July 2, 2026, Animate Holdings announced that new merchandise tied to Super Kaguya-hime! will go on sale on July 4, 2026, alongside a limited summer fair that gives buyers an illustration-card bonus. The fair is part of Animate’s seasonal retail rotation, but the title itself matters too: the film is built around the classic Japanese Kaguya-hime legend, so the promotion keeps a very old story visible in a very contemporary anime format. What Was Announced The press release says the new goods go on sale on July 4 and that the fair will run across Animate locations and the Animate Online Shop. Buyers will receive an illustration card as a purchase bonus, which is a familiar move in Japanese anime retail because it gives fans a small collectible linked directly to the campaign art. The release is centered on the film’s visual identity rather than a random character lineup, so the goods and the fair both stay closely tied to the project. Why It Matters Anime merchandising often...