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WITCH WATCH Opens a Nico Birthday Pop-Up Shop in Niigata

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On June 15, 2026, ShoPro announced a new TV anime WITCH WATCH pop-up shop built around a simple but effective idea: Nico's birthday party. The first location will open on June 20, 2026, at Miraiya Bookstore's Niigata Kameda Inter store as part of the ShoPro Mall out-of-store format. The announcement is more than a date-and-place notice. It shows how a current anime can be extended into a local retail event with a clear visual theme, a small run of character goods, and a venue that sits inside everyday shopping infrastructure rather than a convention hall. For fans, that makes the event feel close, temporary, and worth planning around. What Was Announced The June 15 release centers on a birthday-party illustration set featuring Wakatsuki Nico, Otogi Morihito, and Miyao Nemu. The concept is easy to read at a glance: this is a celebratory, character-first shop rather than a broad franchise branding exercise. The tone matches WITCH WATCH well, because the series has always le...