Natsume's Book of Friends Announces 2026 Animate Fair With New Artwork
On June 18, 2026, Arma Bianca announced that Natsume's Book of Friends will get a new Animate fair in 2026. The campaign will run from September 12 to September 27, 2026, across Animate stores in Japan and the Animate Online Shop, with reservations opening on the same day as the announcement. The fair is built around newly drawn "Haraiya" concept artwork, which gives the long-running series a fresh retail identity without changing what the franchise already does best: quiet supernatural atmosphere, character-driven artwork, and collectible fan goods. What Was Announced The official pages describe a seasonal merchandising fair rather than a new anime season or film announcement. That distinction matters. Instead of selling the event as a major storyline reveal, the organizers are using a new illustration set and a limited-time purchase bonus to create a short, concentrated fan window. The first-sale lineup includes trading badges, illustration cards, acrylic cards, cle...