Demon Slayer: Infinity Castle Chapter 1 gets a Tower Records campaign

Tower Records campaign poster for Demon Slayer: Kimetsu no Yaiba Infinity Castle Chapter 1

On July 24, 2026, the official Kimetsu.com portal and the Aniplex news page announced a Japan-only Tower Records campaign tied to the Blu-ray and DVD release of Demon Slayer: Kimetsu no Yaiba the Movie: Infinity Castle - Chapter 1. The campaign runs from July 28 through August 10, 2026, with a separate Shibuya store activation running through August 3.

What Was Announced

The announcement covers several linked promotions. Tower Records stores will display a collaboration poster, and the chain will also run a limited in-store opening announcement voiced by Zenitsu, performed by Hiro Shimono in the Japanese cast. Buyers of the Blu-ray or DVD are also eligible for a special poster giveaway through a purchase-based lottery.

The same notice adds a Shibuya-specific campaign. Tower Records Shibuya will feature a large in-store display with a photo spot themed around the Infinity Castle setting, plus a one-day special present: a paper-craft display kit that customers can receive with eligible purchases on July 29, 2026.

Why It Matters

This is a good example of how a major anime release keeps moving after its theatrical window. The story itself is not changing here; what is changing is the way the title is presented in Japanese retail spaces. For a franchise as large as Demon Slayer, the home-video rollout becomes part of the broader event cycle, with posters, announcements, and store-only premiums turning a release into an in-person campaign.

It also shows how anime marketing in Japan often blends product sales with physical experiences. The poster display, the voice announcement, the lottery, and the Shibuya display all serve the same purpose: to make a release feel like an event rather than a simple shelf item.

Context for International Fans

If you are reading from outside Japan, this is mostly a localized retail promotion rather than a new story development or global distribution announcement. The key dates are the July 24 announcement, the July 29 Blu-ray/DVD release, the July 28 to August 10 campaign window, and the August 3 cutoff for the Shibuya activation.

For fans who follow Japanese anime retail culture, the campaign is still useful to note because it shows what the home-video launch looked like on the ground. For everyone else, the important takeaway is simple: the franchise is still being actively marketed in Japan, and that marketing is continuing through store campaigns rather than a fresh trailer or casting reveal.

What Happens Next

The Tower Records poster and opening announcement remain active until August 10, 2026. The special receipt promotion and poster lottery also run through that date. Shibuya-specific extras end earlier, on August 3, 2026. If more official campaign extensions appear, they will most likely be posted on the Kimetsu.com news pages first.

Sources

Information was checked on August 2, 2026 (JST).

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