Oni no Hanayome Airs as ClariS's 'Hitokoto' Starts Streaming
On July 4, 2026, Oni no Hanayome officially started airing in Japan. The official on-air page lists the first TV slot as 24:30 JST on July 4, which is 00:30 JST on July 5. The same page also confirms same-day simulcast and fastest streaming on d Anime Store, ABEMA, U-NEXT, and Anime Houdai, with other platforms rolling out afterward.
At the same time, Sony Music announced that ClariS's opening theme, "Hitokoto", would begin pre-streaming at 00:00 JST on July 5. The press release also says a LINE MUSIC campaign runs from July 5 through July 18, and that the single itself is scheduled for August 19, 2026.
What Was Announced
The news is really a two-part rollout. First, the anime itself has entered broadcast and streaming, which means the series is no longer just in the prelaunch cycle. Second, its opening song is being pushed as a separate music event, with a timed pre-stream and a campaign attached to it. That kind of coordination gives the show a cleaner launch window and makes it easier for anime coverage and music coverage to point to the same weekend.
The official site frames the series as a Japanese ayakashi Cinderella-style romance, and the new key visual on the homepage reinforces that tone. For a title like this, the visual identity matters: it tells casual visitors immediately that the series is aiming for a polished supernatural-romance feel, not a generic fantasy setup.
Why It Matters
Launch timing matters because it shapes how a new anime enters the conversation. When the first broadcast, the opening theme, and the campaign all land together, the title gets multiple entry points at once. Viewers can discover the show through the TV schedule, the streaming page, or the song release, and each of those paths reinforces the others.
For music fans, ClariS is a familiar name in anime theme songs, so this release gives the series an extra layer of recognition on day one. For anime fans, the opening theme arriving immediately after the first broadcast helps the premiere feel like an event instead of a lone episode drop.
Context for International Fans
For readers outside Japan, the key takeaway is that Oni no Hanayome is a current TV adaptation with a concrete domestic rollout already in place. If your region does not carry the show yet, the official Japanese streaming list still gives a useful signal that the production is active and being supported across several major platforms.
The story itself sits in the ayakashi romance lane, so it should feel approachable to anyone who follows supernatural Japanese fantasy, folklore-inspired drama, or Cinderella-style relationship stories. The official visual language is clear enough that even a first-time visitor can understand the tone before hitting play.
What Happens Next
The LINE MUSIC campaign runs until July 18, 2026, and the single "Hitokoto" is set for August 19, 2026. The anime will continue its weekly broadcast and streaming rollout through the summer, and the official site is the best place to watch for new cast, music, or episode updates.
If the series keeps pairing broadcast milestones with music and promotional updates, expect it to stay visible across both anime and J-pop coverage for the next few weeks.
Sources
Information was checked on July 5, 2026 at 03:36 JST.
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