Maebashi Witches launches a summer onsen collaboration at Yurabu
What Was Announced
On July 17, 2026, NEXUS announced that the TV anime Maebashi Witches is returning to Yurabu for a second collaboration. The event starts the same day and runs through August 31, 2026 at Yurabu's Ota branch in Gunma Prefecture.
The press release highlights a new drawn illustration of Kyoka in an onsen setting, plus life-size character panels, posters, tenugui, coasters, a photo spot, limited goods, and a social campaign built around #なりきりキョウカチャレンジ. Visitors can also receive a sticker by paying an extra 270 yen with the bath entry fee, and additional stickers are available through collaboration menu purchases or limited merchandise.
In other words, this is not just a display with a logo on it. It is a full in-venue collaboration that uses the bathhouse itself as part of the experience.
Why It Matters
Anime collaborations at local leisure venues are a core part of contemporary Japanese fan culture, but the better examples do more than sell a few goods. They turn a real place into a temporary extension of the story world. In this case, an onsen is a natural fit because the series is officially presented as a Maebashi-based original anime, and the collaboration leans into that regional identity instead of hiding it.
For fans outside Japan, this is a useful example of how anime tourism works at the local level. A venue does not need to become an amusement park to participate. It can simply add a themed visual layer, a few interactive rewards, and enough exclusivity to make a day trip feel worth planning.
Context for International Fans
Onsen are Japanese hot spring baths, and they often follow specific etiquette around washing before entering the water, keeping towels out of the bath, and maintaining a quiet shared space. A collaboration like this usually attracts both anime fans and casual visitors who are interested in the experience itself.
The official Maebashi Witches site describes the project as an original anime centered on girls in Maebashi who aim to bring miracles there. That regional framing matters: the collaboration is not an arbitrary brand tie-in, but one that matches the story's own geographic identity.
What Happens Next
The collaboration runs from July 17, 2026 to August 31, 2026. If you are considering a visit, the practical move is to check the official Yurabu event page before traveling, because limited goods, campaign stickers, and photo spots can change or sell out during the run.
Information was checked on 2026-07-17T20:58:23+09:00.
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