LOWRYS FARM and Crayon Shin-chan launch a second 11-item collaboration
LOWRYS FARM announced on July 17, 2026 that it will launch a second collaboration with Crayon Shin-chan, built around the theme "Henshin shichau zo!" The collection goes on sale on July 24, 2026 at 10:00 AM JST, and the official special page describes it as an 11-item lineup that spans stores and online channels.
What Was Announced
The new release is a follow-up to a collaboration that was well received last year. LOWRYS FARM says the collection uses original hand-drawn artwork created for this project, and the lineup focuses on small daily-use items rather than a single hero product. The official page lists plush keychains, a BIG plush charm, a plush card charm, a PVC figure, a lip keychain, an eco bag with pouch, a drawstring pouch, a mobile strap, a mobile key holder, a hair clip, and an embroidered mirror.
The pricing also keeps the collection in an approachable range. On the official page, the embroidered mirror is listed at ¥880, while the BIG plush charm is ¥3,300. Between those bookends are items such as the lip keychain at ¥1,890, the plush card keychain at ¥2,490, and the PVC figure at ¥2,890. That spread suggests a line designed for impulse buys, gifts, and casual fan purchases rather than a single high-ticket collector item.
Sales are scheduled through LOWRYS FARM stores, seven and ST stores, and the brand's web channels, including and ST, ZOZOTOWN, and Rakuten Fashion. The official page also notes that the three web stores will begin listing items sequentially from 10:00 AM JST on July 24, 2026 because of system timing.
Why It Matters
Crayon Shin-chan is one of Japan's most durable mainstream animation brands, and a collaboration like this shows how that familiarity translates into everyday retail culture. This is not a limited museum-style exhibit or a deep-catalog collector drop. It is a fashion and lifestyle rollout built around practical accessories that fans can carry, clip, or use every day.
That matters because anime merchandising in Japan is not only about premium figures or event exclusives. It also lives in the broad middle ground of stationery, bags, charms, and pocket-size goods that move between fandom and fashion without much friction. LOWRYS FARM's collaboration sits squarely in that space, where a familiar character can become a mirror, a strap, or a tiny charm without losing recognition.
It also matters as a sign of how long-running properties stay commercially flexible. A character like Shin-chan can anchor a playful design language that feels light enough for a lifestyle label, but recognizable enough to matter to people who have followed the series for years. That makes the collaboration useful both as merchandise and as a snapshot of how Japanese pop culture still flows into everyday shopping.
Context for International Fans
For readers outside Japan, LOWRYS FARM is a Japanese fashion label under Adastria, and its collaboration pages are usually aimed first at the domestic market. Depending on where you live, you may need a proxy service, a shopping forwarder, or a resale platform to buy these items. The collection is still worth tracking because it shows how Japanese brands package anime properties as everyday style objects rather than only as memorabilia.
Crayon Shin-chan is also a useful reference point for overseas fans who know the series as a long-running comedy about family life, neighborhood chaos, and a very distinctive child protagonist. That broad recognition helps the property move easily into collaborations that are playful rather than niche. In other words, the brand is not asking shoppers to learn a new franchise from scratch; it is using a character many people already recognize and giving that character a retail-friendly form.
For international anime readers, this kind of collaboration is a reminder that Japanese pop culture is often experienced through objects as much as through screens. A keychain, a pouch, or a mirror can function as a small piece of fandom that slips into daily life with very little effort.
What Happens Next
The key date is July 24, 2026. That is when the items go on sale, and it is also when the online listings start rolling out. If you are following the collaboration from outside Japan, the official pages are the best place to confirm availability updates, because store timing and web publication timing can differ by channel. The announcement itself landed on July 17, 2026, so this is a fresh rollout rather than a back-catalog reminder.
If the collaboration is anything like the brand's previous run, the first wave may move quickly in the more popular formats such as plush charms and small accessories. The official materials do not make any sales prediction, so that is only a practical observation about the way affordable character goods usually behave in Japanese retail. The safest read is simply that LOWRYS FARM is giving Crayon Shin-chan a new, highly visible lifestyle treatment for summer 2026.
Sources
Information was checked on July 18, 2026 at 01:34 JST.
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