Jaadugar Gets Its First Original Prize Line
On July 6, 2026, CyberAgent's Anime & IP Division announced the first original prize line for Jaadugar: A Witch in Mongolia. The rollout starts on August 28, 2026 and will appear at amusement facilities and online crane services in Japan. The first wave includes Sitara mascot keychains and square cushions, each carrying imagery from the series rather than generic key art.
What Was Announced
The prize lineup is compact but character-specific:
- Mascot keychains in three versions: Sitara as a child, at age 13, and at age 21. Each keychain is about 12 cm tall.
- Square cushions in two designs, each about 35 cm across.
The release notes say the goods will be introduced sequentially, and the full store list will be announced later. That makes this announcement a launch marker, not the end of the story.
Why It Matters
In Japanese fan culture, prize goods are a major bridge between a broadcast title and the daily habits of collectors. They are visible in game centers, crane services, and online prize systems, which makes them a practical format for a new anime to stay in circulation between episodes.
That does not automatically tell us anything about success or popularity. What it does show is that the production side sees enough value in the title's visual identity to turn it into physical goods early, and that the series already has characters and iconography strong enough to support a focused merch line.
Context for International Fans
The official English site presents the show as a story about a young girl and an empress, bound by revenge, set in 13th-century Mongolia. That background helps explain why the prize lineup is centered on Sitara at multiple ages: the merchandise is tied to the series' narrative identity, not just to a logo.
For readers outside Japan, the important practical detail is that these items are announced first for Japanese amusement venues and online crane services. International availability is not guaranteed in the release, so overseas fans should treat this as a Japan-first merch drop and watch the official site for later updates.
What Happens Next
The concrete next date is August 28, 2026, when the prize rollout begins. The store list has not been published yet, so the current announcement is best read as a heads-up. If the team follows the usual pattern, more location details should appear closer to launch.
Sources
Information was checked on July 14, 2026 at 16:54 JST.
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