World Trigger x Marion Crepes Collaboration Starts July 3

World Trigger characters in matching aprons holding crepes

On June 29, 2026, Chugaionline and Marion Crepes announced a World Trigger collaboration that will run from July 3 to July 26, 2026. The campaign brings character-themed crepes, limited goods, and store bonuses to 30 Marion Crepes locations across Japan, with online reservations handled through Chugaionline.

What Was Announced

The official campaign pages say the collaboration will launch on Friday, July 3, 2026, and continue through Sunday, July 26, 2026. The main store rollout covers 30 Marion Crepes locations, while Chugaionline will handle preorder sales for online-only goods. The collaboration visual shows the cast in matching aprons, which sets the tone for the menu and merchandise line.

The collaboration menu includes three crepes, each priced at 1,100 yen. A random coaster from six designs is included with each collaboration crepe purchase. In stores, shoppers who spend 2,000 yen on related goods receive a random pearl sticker from six designs. The goods lineup includes acrylic figure stands, glitter badges, polaroid-style cards, acrylic photo props, a crepe-style handkerchief, a sign-style clip stand, bromide sets, an apron, and a pocket tissue case.

Why It Matters

This is a good example of how Japanese anime marketing works in 2026: the franchise is not only promoting a TV series or a character line, but turning the title into a short-lived real-world outing. A crepe shop gives the collaboration a casual entry point, while the limited goods and store bonuses push fans to visit in person or place an online preorder before the window closes.

World Trigger is also the kind of long-running title that can support these wider retail activations. That does not prove any single measure of popularity, but it does suggest that the property still has enough active recognition to anchor a nationwide campaign.

Context for International Fans

For readers outside Japan, Marion Crepes is a familiar chain in the character-collaboration ecosystem. Japanese pop-culture promotions often combine food, goods, and location-specific bonuses, which means the event is more than a menu tie-in. It is closer to a temporary, distributed pop-up experience that requires checking store lists, dates, and purchase limits carefully.

That structure is why these announcements matter even when you are not physically in Japan: they show how anime IP is woven into everyday retail, and they often create a clear roadmap for fans planning a future visit. In this case, the campaign is spread across many stores, but the exact stock and bonus availability can still change quickly.

What Happens Next

The next key date is Friday, July 3, 2026, when both the in-store collaboration and the Chugaionline preorder window begin. The online reservation period runs from 10:00 JST on July 3 through 23:59 JST on August 2, and shipping is scheduled to start in October 2026. If you are planning coverage or a visit, the safest move is to check the official pages again on launch day for any last-minute updates.

Sources

Information was checked on June 30, 2026 at 12:49 JST.

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