Rilakkuma Unveils a New PV and Key Visual for "てくてく世界旅行"

Rilakkuma promotional visual for the new Teku Teku Sekai Ryokou season

On June 24, 2026, San-X and the official Rilakkuma anime site announced a new set of materials for the TV anime Rilakkuma, including a second promotional video and a new key visual for the season titled てくてく世界旅行. The announcement is now live on PR TIMES and the official anime site, and it arrives while the series continues its broadcast run on TBS and affiliated stations.

What Was Announced

The update is straightforward but meaningful: the anime has a fresh promotional push built around a travel motif. The new visual puts Rilakkuma and friends in a more journey-oriented setting, while the second PV leans into the same feeling of movement and seasonal change. Rather than resetting the project, this looks like a visual refresh that gives the current season a clearer identity.

The official materials also connect the anime to its ongoing broadcast window. According to the official site, Rilakkuma is airing every Saturday at 9:25 a.m. JST on TBS and local stations across Japan. That makes this announcement part of an active rollout, not just a one-off publicity post.

For readers outside Japan, the key point is that the season title てくてく世界旅行 signals the tone of the project. It frames the show as a gentle, wandering travel story rather than a plot-heavy sequel. That is exactly the kind of update character franchises use to keep the anime visually fresh while staying faithful to the original brand.

Why It Matters

Rilakkuma is one of San-X's most internationally recognizable characters, and its anime adaptation works because it translates that brand language into motion, music, and pacing. A second PV may sound small, but in the anime promotion cycle it usually means the production team wants to sharpen expectations or reposition the season for the next phase of attention.

This also matters because character-driven anime often reach global audiences through a different path than action series. Fans may already know Rilakkuma from stationery, plush toys, or social media, and the anime gives those existing associations a narrative frame. A travel-themed visual helps reinforce that this is still a quiet, lifestyle-oriented project, not a merchandising shell with no story of its own.

Context for International Fans

Japanese character franchises often move between merchandise, short-form animation, and TV anime with very little friction. That can be confusing if you only follow global streaming catalogs, because a new visual or PV may feel minor compared with a full season trailer. In Japan, though, these updates are a normal and important part of how the audience tracks a series between episodes.

If you are following Rilakkuma from outside Japan, the safest reading is simple: the show is continuing, the official branding has been refreshed, and the current season title emphasizes travel and calm movement. The announcement does not appear to change the basic broadcast schedule, but it does make the season easier to identify in official coverage and social posts.

What Happens Next

No later release date was announced in this update, so the practical next step is to watch the official anime site and San-X channels for further clips, episode details, or campaign art. Because the show is already on air, future updates are likely to be incremental rather than a complete reset of the project.

Sources

Information was checked on June 30, 2026 at 23:04 JST.

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