Rilakkuma Anime Unveils Second PV, Key Visual, and New Season Title

On June 20, 2026, San-X published a new official update for the Rilakkuma anime: the second promotional video, a new key visual, and the season title reveal for Teku Teku Sekai Ryokou. The Japanese post was published at 9:35 a.m. JST, and the company also mirrored the news in English on the same day. The new material does not simply repeat the earlier teaser cycle. It reframes the project around travel, a calmer visual identity, and a clearer sense of what this season is trying to communicate before a broadcast date has even been announced.

What Was Announced

The new San-X post confirms that Rilakkuma has moved into its second PV phase. In practical terms, that means the project now has enough finished promotional footage to show more of its visual tone, pacing, and narrative direction. The latest video introduces the season title Teku Teku Sekai Ryokou, which the company presents alongside the new key visual. The official copy describes the footage as something viewers can enjoy with narration from Rira Ikuta, and it emphasizes that the characters are traveling through a range of locations rather than staying locked into a single setting.

That matters because the title reveal is not a side note. For a character franchise like Rilakkuma, the season title helps define the creative frame that future updates will use. The move from an unnamed anime update to a named season gives fans and media a stable reference point, and it suggests that San-X is now treating the project as a more developed continuing series rather than a one-off visual campaign.

The official English page mirrors the same announcement, which is useful in itself. International fans often have to wait for fan-translated summaries or social media reposts, but here the company has already provided an English-language landing page with the same core information. That makes this update easier to verify and easier to follow without relying on secondhand reporting.

Why It Matters

For anime readers outside Japan, a second PV is often the point where a project starts to feel concrete. Early teasers can tell you that something exists. A second PV usually tells you how the studio and rights holder want the series to feel. In this case, the tone is gentle, character-driven, and mobility-focused. The travel motif gives the anime a clearer thematic hook than a simple character showcase would. It also helps explain why the new key visual matters: the visual is not just decorative; it is part of the story the promotional campaign is telling about the season.

There is also a broader industry angle. San-X character projects work differently from standard weekly anime announcements. They sit at the intersection of animation, merchandising, and brand identity. A release like this is therefore not only about what will appear on screen. It is also about how the franchise is being positioned for the next phase of marketing. When a character brand moves from a teaser into a named season with a new visual identity, it usually means the rollout has become more deliberate and more visible.

That makes the update relevant even if you are not a long-time Rilakkuma follower. The announcement shows how a character property can keep evolving without abandoning its core appeal. The new title, the travel imagery, and the narration-led PV all point in the same direction: San-X is building a season that should feel approachable to existing fans while still being easy for first-time viewers to understand.

Context for International Fans

If you are reading from outside Japan, the most useful detail is that this is an official, bilingual update. The Japanese and English pages carry the same announcement, so you do not need to depend on rumor threads or reposted screenshots. The published date on the Japanese page is June 20, 2026, and the English page uses the same release window. That is the clearest signal that the news is meant to travel beyond the domestic audience from the start.

The season title Teku Teku Sekai Ryokou is worth reading as a Japanese title rather than forcing it into a premature English label. Officially, San-X has not attached a release date in this update, so the safe takeaway is simple: the project has entered a more concrete promotional stage, but the timeline remains open. That is common for anime announcements at this stage of rollout, and it means the next official post may matter even more than the current one.

For fans who follow character franchises as closely as seasonal anime, this is the kind of update that is worth bookmarking. It gives you a verified title, a fresh visual, and a new PV to compare against future trailers. It also shows that the company is making the series legible to an English-speaking audience at the same time it is speaking to Japanese fans, which is exactly what international anime coverage should look for.

Sources

• San-X official Japanese blog: アニメ「リラックマ」第2弾PV＆キービジュアルを公開！
• San-X official English blog: The 2nd PV and key visuals for the anime “Rilakkuma” have been released!

Information was checked on 2026-06-20 13:30:26 JST.