Matsuya Launches a One Piece Collab

Matsuya x ONE PIECE collaboration campaign artwork

On June 19, 2026, Matsuya Foods announced a nationwide collaboration with the TV anime ONE PIECE. The campaign starts on 2026-06-30 at 10:00 JST and runs until 2026-10-06 at 09:59 JST. It is a fast-food promotion, but it is also a familiar part of Japanese anime culture: a popular series becomes a limited-time real-world event with collectible goods attached.

What Was Announced

Matsuya says the promotion is tied to the current ONE PIECE story line in Elbaf. The headline menu items are the “Giant Serving Set” and the “ONE PIECE Set.” Every qualifying order comes with one random acrylic block chopstick rest from a set of 12 designs. During the first phase, children’s menu orders receive a sticker. During the second phase, they receive an original name charm. Matsuya is also running a web lottery for a collaboration donburi and a follow-and-repost campaign on social media.

Why It Matters

This is not an anime production update. It is a commercial tie-in, and that is exactly why it matters. ONE PIECE is large enough to anchor a campaign that blends food, collectibles, and a story-specific theme. In Japan, these collaborations often matter as much as the menu itself. The appeal is the short run, the randomized goods, and the feeling that you are buying into a limited event rather than an ordinary meal.

Context for International Fans

If you follow anime outside Japan, the useful takeaway is practical: the campaign is time-limited, some items are split into phases, and the goods are randomized. That means the official campaign page is the place to check before planning a visit. It also shows how deeply anime merchandising is tied to physical participation in Japan. A fan does not just watch the series; they go somewhere, buy something, and leave with a collectible that may never return in the same form.

What Happens Next

The campaign begins on 2026-06-30 at 10:00 JST. If you want the collaboration goods, plan early and expect supplies to be limited. Matsuya also notes that menus and prices can vary by store, so the official page is the safest source before you go.

Sources

Information was checked on 2026-06-28T16:26:20+09:00.

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