NTT Solmare Brings Obey Me! Sinner's Choice to Anime Expo 2026

On June 19, 2026, NTT Solmare published an English-language press release announcing that it will join JETRO's Geek Street booth at Anime Expo 2026 in Los Angeles. The company says the booth will center on Obey Me! Sinner's Choice, the next title in its long-running Obey Me! franchise, with early-release merchandise, giveaways, autograph sessions, and a separate anniversary event built around the series.

What Was Announced

The core announcement is straightforward: NTT Solmare will use Anime Expo as a launch point for a new chapter in the Obey Me! universe. The release says fans who stop by the Geek Street booth will be able to see and buy early merchandise tied to Obey Me! Sinner's Choice, rather than waiting for the title's wider release later in the year. That makes the booth more than a simple brand display; it is a preview of the next phase of the franchise.

The company also says the booth will offer a small incentive for fans who have already followed the game on Steam. Visitors who show their Steam wishlist for Obey Me! Sinner's Choice: Lucifer at the booth can receive a limited button badge, while supplies last. That kind of reward is modest, but it matters because it turns a convention visit into an immediate digital action: if you are interested, add the title now instead of waiting until the release date arrives.

NTT Solmare's plan extends beyond merchandise. The press release says there will be autograph sessions with the Obey Me! cast on July 3 and July 4, 2026 at the JW Marriott Gold Ballroom. It also announces a separate live event, Obey Me! 7th Anniversary Gala: Devil's Playlist Night, scheduled for July 2, 2026 at Camille's at The Bellwether. According to the company, that show will include a Q&A, games, and the first in-person Obey Me! concert in Los Angeles.

Why It Matters

This is the kind of convention strategy that tells you a franchise is being managed as a live, international property rather than a one-off game announcement. Anime Expo is one of the most visible anime and pop-culture events in North America, so a presence there can introduce a title to both longtime fans and people who only know the franchise from social media or storefront listings.

For NTT Solmare, the value of this appearance is not just exposure. The company is pairing a new game reveal with physical goods, character appearances, and a ticketed event that extends the brand beyond the booth floor. That is a practical way to keep attention moving after the convention ends. People may forget a press release, but they are much more likely to remember a signings schedule, a merch drop, or a live performance tied to the same title.

The timing also helps the broader franchise story. The new Obey Me! title was already introduced earlier in the year, and this Anime Expo plan turns that earlier announcement into something fans can touch, share, and plan around. In other words, the June 19 release does not just repeat the news; it gives the news a public stage.

Context for International Fans

If you are outside Japan, the easiest way to read this announcement is as part of the broader export of Japanese character-focused entertainment. Obey Me! began as a game franchise built around romance, personality-driven storytelling, and a large cast of demon brothers, and the new Steam listing for Obey Me! Sinner's Choice: Lucifer describes it as a fantasy romance visual novel set in Hell with a 2026 release window. That makes the Anime Expo appearance feel less like a side event and more like a public checkpoint on the road to launch.

JETRO's Geek Street booth is also worth understanding in its own right. It gives Japanese content companies a shared exhibition space, which lowers the barrier for overseas fans who want to discover new titles without wandering a massive convention floor one publisher at a time. For international visitors, that shared setup can be a useful shortcut: one stop can lead to several franchises, and one booth can point you to both merchandise and a digital wishlist.

The Steam wishlist badge is a small but telling example of how Japanese publishers now think about overseas fandom. Physical convention activity, online wishlists, and the eventual release page are all part of the same funnel. For fans, that means the path from curiosity to participation is very short: see the booth, wishlist the game, follow the cast event, and wait for release updates.

What Happens Next

The next dates are already on the calendar. NTT Solmare's anniversary gala is scheduled for Thursday, July 2, 2026. The autograph sessions follow on Friday, July 3 and Saturday, July 4, 2026. If you are attending Anime Expo, those are the moments most directly tied to this announcement.

After that, the question becomes how much of the convention energy carries into the game's release window later in 2026. The press release suggests the company wants the answer to be: enough that fans keep following the title after the expo floor closes.

Sources

• NTT Solmare English press release, June 19, 2026
• NTT Solmare Japanese press release, June 19, 2026
• Steam store page for Obey Me! Sinner's Choice: Lucifer

Information was checked on 2026-06-21 03:44 JST.