Tokyo Anime Dispatch

On July 1, 2026, ShoPro Mall announced a new pop-up shop for Yofukashi no Uta Season 2 . The shop will open on July 11 at Miraiya Bookstore Yachiyo Midorigaoka and run through August 16. The main visual features Nazuna in a lolita-style outfit, and the merchandise line is built around that new commissioned artwork. What Was Announced The official ShoPro Mall page says the pop-up shop will operate from 10:00 a.m. to 9:00 p.m. during the run. It is a ShoPro Mall outpost inside a bookstore, which makes it more like a time-limited retail event than a convention booth. The release also says the shop will sell a large set of original goods, including acrylic stands, keychains, glitter badges, die-cut stickers, a phone tab and hand strap, mugs, tumbler glasses, pass cases, towels, B2 half tapestries, LED keychains, ribbon straps, tote bags, vintage-style T-shirts, and assorted mini-character items. The purchase bonus is straightforward: for every 3,300 yen spent on eligible goods, custom...

On June 15, 2026, ShoPro announced a new TV anime WITCH WATCH pop-up shop built around a simple but effective idea: Nico's birthday party. The first location will open on June 20, 2026, at Miraiya Bookstore's Niigata Kameda Inter store as part of the ShoPro Mall out-of-store format. The announcement is more than a date-and-place notice. It shows how a current anime can be extended into a local retail event with a clear visual theme, a small run of character goods, and a venue that sits inside everyday shopping infrastructure rather than a convention hall. For fans, that makes the event feel close, temporary, and worth planning around. What Was Announced The June 15 release centers on a birthday-party illustration set featuring Wakatsuki Nico, Otogi Morihito, and Miyao Nemu. The concept is easy to read at a glance: this is a celebratory, character-first shop rather than a broad franchise branding exercise. The tone matches WITCH WATCH well, because the series has always le...